From Mass To Intention Luxury
BEFORE
Before Advisory
→ Service based: clients want the service, not the story
→ Not distinct or exact. Could easily be confused for another service provider. Questioned price point because website commands 0 authority
→ Reads as local. Client reach stays limited to a specific location
→ Copy focuses on the product not the standard
THE UPGRADE
After Advisory
→ Website focuses on the the story and standard
→ Relationship building copywriting to make the consumer feel seen before purchasing. Upgraded client caliber from impulsive and fast to intentional and meaningful
→ Consistent colors that are distinct and exact
→ Copywriting to invoke intentional decision making
THE DIFFERENCE SIMPLY WASN’T COLOR BUT RATHER PSYCHOLOGY
Before, the website read as service base and local. As stated, consumers wanted discounts and questioned price. When you look at her previous website, you see why. The website was product focused and prioritized the sale.
The upgrade, the website read as intentional and exact. Consumers will have to slow down and intentionally dissect from the website rather than book in a hurry. The website copywriting is designed to invoke the consumer to be intentional, not in a rush. For my client, this creates an immediate upgrade in client caliber